storyboard

This is our storyboard for "No church in the wild"that we produced.

location permission

To get permission to film in the church i had to email them, they didn't email back so i got in contact with them by calling the church instead and then made plans over the phone and they gave us permission to film there.

branding of music artists

BRANDING OF MUSIC ARTISTS

ONE DIRECTION

•One direction are a brand in the music industry whereby they use social media websites like twitter and facebook to interact with their fans, they have their own merchandise where they sell products such as t-shirts, hoodies, posters and bracelets.

•They have their own website where information about them and their concerts are contained, this is also available in different languages in order to cater for international fans. Also if you are from New Zealand you can pick the NZ option where you can read about One Direction in New Zealand.

•As well as these One Direction have their newest development out now, which are dolls made of each band member available for their fans to purchase.

The branding of the logo represents the band members in One Direction. The logo is bright and fun and the main colour is red which represents love and seems like romantic and nice, which the band members represent themselves as throughout the media.  

The font used in the logo is serif where there is an effect on the logo which does not look posh and looks more childlike which the band members are, this logo would therefore appeal more to the audience. The white and red are binary opposites making the writing of the logo be the main attention. This logo can be found on all One direction merchandise which makes it easy to identify the bands merchandise.         

BRITNEY SPEARS

• Britney spears has been in the media for many years, during this she has produces various things in order to become a brand within the media.

• She has produced many different perfumes which are mainly pink and blue colour showing a childlike and less sophisticated image of herself.

• As well as perfumes, Britney Spears has many merchandise available of herself to buy, these include main images of her and her name. Items such as hats are also available.

 Britney spears’ logo was made to represent herself as an artist which also includes aspects of her personality.

• Her logo seems very girly where she has her name in a serif font which looks like a signature, the logo is in a pale pink colour which would be expected from her as an artist.
The logo is placed on a love heart which immediately implies that Britney Spears as an artist in the music industry who is very girly. 

BEYONCE

• Beyonce is an international superstar where she is loved and respected all over the world, therefore as her empire expanded being a role model and great singer she became a brand within the media.

• Beyonce has her own website where news and events, her music and her clothes are situated.

• Beyonce has her own fragrances available to buy, has been the face for many make up products such as L'Oreal and her newest events are having a clothing line with H&M and advertising the Pepsi advert.This logo and in various different forms can be found on her merchandise. 

• The branding of Beyonces logo represents her as an artist and her personality as it is a classy black and white logo. The simple logo is not over complicated as it doesn’t have to be as Beyonce herself is already a known superstar.

 • The writing is sans serif which again portrays the idea of simplicity, class and sophistication.

 • Her main logo can be found on her merchandise but on her merchandise the main logo does not always have to be the main focus, this is because her merchandise can be identified as her own regardless whether the logo is there or not.

By looking at different brands of various artists currently in the music industry have influence me into thinking about my own brand for my artist and music video. I would not want a brand which seems very teenager and childlike like One direction, nor for it to seem too girly that it does not appeal to a wider demographic like Britney Spears. I would probably edge towards a brand similar to that of Beyonce, which is shown as sophisticated, classy and well respected.

music consumption

Music Consumption

Audience profiles

AUDIENCE PROFILES

The target audience for the Rock music genre currently in the music industry ranges from the age of 20-45 where typically older audiences listen to rock music, but as well a large amount of younger audiences say this is their favourite genre, saying they like the films school of rock, including Jack Black.

Name: Ben

Age: 23

Occupation: Unemployed, buskin everyday from 2-4pm

Hobbies: playing guitar, hanging out with friends, listening to music and creating his own rock music on his computer at home.

Ben is typical of someone from the Rock genre of music as his interest portray his choice in music as well as the appearance he has of himself. He typically wears black leather jackets, converse shoes, jeans as well as having long blonde hair with a bandana in.

The target audience for R&B music genre in the music industry currently is the age range of 16-30 whereby R&B music can be appealing to both younger and older audiences. A large amount of R&B music is liked throughout all age groups as R&B is a main part of the genres of music we hear on a daily basis, e.g. on the radio.

Name: Andre

Age: 19

Occupation: backing dancer and vocalist

Hobbies: singing, dancing, increasing his abilities in order to make it in the R&B genre of music, fashion

Andre is typical of someone from the R&B genre of music as he is well dressed, takes pride in his appearance and his hobbies include all of the main aspects which are stereotypical of someone from the genre.

 

The target audience for the Country genre of music currently in the music industry today is the ages from 24 to 60 years of age. This is because Country music is typically more liked and appreciated by the older audience who understand the lyrics and the meaning of the song, although saying this many younger audiences like Country music, this may be from the fact they were brought up listening to the music from a child.

Name: Barry

Age: 49

Occupation: Lorry driver

Hobbies: gardening, singing, helping others.

Barry is typical of someone in the country genre of music as he is portrayed as caring and nice, no violence is shown in country music. Also his clothing is typical as he is wearing a shirt, with jeans and a cowboy hat which is stereotypical.

The target audience of the Pop genre of music is from the ages of 12-21. The age range starts quite young as when people start listening to music from a young age this is their preference of genre of music, it isn’t too extreme as rock nor too old styled as country music. The age range does increase where it is still popular within the industry although not too popular that is appealing to older people past 21 years old. 

Name: Ellie

Age: 14 years old

Occupation: still in education

Hobbies: collecting posters and magazines of favorite artists, listening to music.

Ellie is typical of someone from the Pop genre as she is quite young in age as well as being quite sweet and naive.

The target audience of Rap/Hip-Hop is 16-25 years old. This is where this age starts to experiment with different genres of music they may have not been allowed to listen to before. This genre includes swearing and violent thoughts, which are not suitable for younger audiences. Rap/Hip-hop genre represents what actually happens in the real world and is very truthful about the events happening in the world today, e.g. death, drugs.

 

Name: Josh

Age: 19

Occupation: college studying musical theatre

Hobbies: making music, dance and singing

Josh is stereotypical of someone from the Rap/Hip-Hop genre as he is of a different ethnicity, which is the main stereotype. He is older and is more able to understand rap as its own genre and understand the topics covered.

music channels

MUSIC CHANNELS

MTV is an American television channel based in New York City. The purpose of the channel was to play music videos guided by television personalities. In its early years MTV’s main target demographic was young adults, but in recent years MTV broadcasts are primarily targeted to teenagers and adolescents. MTV has numerous extra channels attached to MTV itself this was in order to expand what is on offer; the extra channels play a variety of different genres. The extra channels include MTV Base, MTV Dance, MTV Rocks, MTV classic and MTV music.

The purpose of MTV was to play music 24 hours a day, 7 days a week. But in recent years the amount of music videos MTV play has decreased where other technology was introduced which took the main way people watched music videos e.g. on youtube. This was due to MTV realizing they could make more money from non-music programming without the problem of privacy. MTV now play different programmes such as Teen Mom and Jersey Shore for a wider audience spread.

MTV appeals to a certain audience of mainly teenagers from around 16-19 more than any other age group, this is due to the TV shows it now plays which is demographically targeted towards the younger generation. 
4Music is a music and entertainment channel in the UK and is available on some digital television providers in the Republic of Ireland. The channel was launched on the 15th of August 2008, which replaced The Hits. 4Music appeals to a certain audience, where the target audience for 4Music is for the age group of 16-34 year olds, this is because it shows the top chart music videos, which are the main interest of this age group. 4Music play a variety of programmes which include 4Music Top 10, Fresh Music Top 20 and Your Official Top 20, the genres played are usually R&B, Pop, Hip-Hop tracks as these are the most common genres seen in the top 40 charts, these particular genres are played as they are the most popular within the music industry. There are certain time intervals where everyday the same programmes are shown, such as at 1.30pm The UK Music Video Charts are shown, at 2.20pm Midweek Mix Up are shown and at 4.00pm the UKHot40 are shown. Similar to MTV, 4Music also plays other television programmes for a wider viewing audience, they play programmes such as Keeping up with the Kardashians, Khloe and Lamar and Peep Show.

Researching Music Labels

Researching Music Labels

Music labels are a brand or trademark connected with the marketing of music recordings and music videos. Music labels are often publishing companies that control productions, manufacturing, distribution, promotions and enforcing copyright for sound recordings and music videos.
The major music labels manage well know artists, these are Warner Music Group, EMI, Sony Music Entertainment and Universal music group.

Universal Music group was founded in 1934 as Decca Records USA and is one of the largest American music corporations. The institution is located globally, in Los Angeles, Hollywood, New York, London, France and more.  Universal Music group have signed a number of well known artists for a variety of different genres, these being artists such as 50 cent, Akon, Amy Winehouse, Coldpaly and Kanye West. UMG  operates as a subsidiary company and owns Universal Music Publishing Group, this being the second largest publishing company in the world.

Warner Music group is another American major global record company, headquartered in the city of New York. he cooperation is know as one of the 'big three' recording companies, signing artists such as  Gnarls Barkley, Cher, Madonna, Muse, Frank Sinatra and many more. The institution was founded in 1958 as Waner Bros. Records. with over 3,000 employees, and a revenue of  $2.7 billion. in 2010 Warner formed a partnership with MTV networks, this being another major cooperation that overtook Vevo (currently a music channel) as the top online music video sharing network. Showing the combination between record labels and other medias such as television also known as media convergence.

There are three main types of Labels produced, this being Vanity Labels where the artist will control nothing more than the usage of the name on the label, Sublabel which refers to group artists, and finally Independent recored labels (or indie), that release any non-mainstream music regardless of large corporations. Within the music industry, upcoming arts are becoming increasingly reliant on record labels to widen their target audience and consumers, to distribute their newest products among a largely spread area. When researching music/record labels it shows that with the advanced technology like the internet, hard copies of CD sales are plummeting, therefore, need to move with other media technologies to distirbute their products to suit their target audience.

Positives and Negatives (Students Music Videos)

history of music videos

History of Music Videos 

1975: the First music video is considered to be Bohemian Rhapsody by the British Rock band Queen  for the bands 'A Night at the Opera' album in 1975. Bohemian Rhapsody became a commercial success, staying at the top of the UK Singles  Chart for a total of nine weeks and in January 1976 selling over a million copies

1979-1981: The Buggles 'Video killed the Radio Star' was first recored by Bruce Woolley and the Camera Club. It was released as their debut single on 7th September 1979 on Island Records from there album The Age of Plastic. In 1981 it became the first music video to be aired on MTV. The song placed number 40 on VH1’s 100 Greatest One-hit wonders of the 80’s (even though it was released in 1979).

1983: Michael Jackson’s ‘Thriller’ was released in 1983. The music videolasted for a total of 13 minute 43seconds. It was MTV’s first world wide premiere video and voted as the biggest influential pop  video of all time. The video had a large impact on the population and sparked the merging of filmmaking and music. Thriller was also labeled as the most successful music video, selling over 9 million copies. It was alsothe first music video to ever be introduced into the National Film registrywhich was an honor for being culturally, historically or aesthetically significant.

1989: "U Can't Touch This" is a hit single by MC Hammer from his album, Please Hammer Don’t hurt ‘Em in 1990. The song became the artists signature song and is considered as this most recognizable and popular record singles to date. The music video included a range of dancers and the individual artist rapping to the song

1994: The British alternative rock band Blur’s song Park life is considered to have an iconic music video in 1994 (according to NME). The band are shown outside, supposedly in a park. The editors have used different techniques such as changing the colour (to black and white) and repeating certain parts of the music video to fit with the song lyrics. The band recently released another music video with the band (shown when they are older) with the same lyrics, however does not include the entire band. 

     2000:  In 2000 John Legend released "Ordinary People”, a single from the album Get Lifted. The music video is shown entirely in black and white, to fit with the slow soul genre. There is a clear link between the visuals and lyrics. When the artist sings ‘This time we’ll take it slow’ the creators have used a slow motion editing technique. Also during the instrumental, the scene shows a group of people playing violins and various instruments, which link with the song and music video.

2008: The artist Adele, a British soul singer released a single in 2008, Chasing Pavements. The song entered as  2nd in the UK single charts. The music video links closely with the song, in the video there appears to be an accident, showing the victims dancing in certain points. ‘Should I give up, or  should I just keep chasing pavements’ suggesting should they fight for there lives. The video has a chronological narrative which is easy to follow, using a range of different camera angles and techniques which have developed from the first clips made.

       2011: Over the years, music videos have developed in a number of ways, such as the abstract narratives, quality and style. In comparison to the first music videos made, artists of have resulted in making more provocative videos, an example of this is Rihanna’s S&M video, which has strong sex references which sparked negative opinions of the artist, mainly from parents of the target audience as it was seen unsuitable for the young generation, and was criticized with sexual lyrics that were quickly censored (on radio).

In 2013, Bastille released as number one single, Pompeii, The music video focuses on the lead singer Daniel Smith, running away from the eruption of Mount Vesuvius in Pompeii, with the lyrics "Great clouds roll over the hills, bringing darkness from above”, highlighting the catastrophic event. The video helps to represent the natural disaster in Pompeii and shows people with black eyes he realises the ash from the volcano has caught up with him. 

Overall, music videos have changed and developed overtime. These have changed due to the range of technologies which are being used to appeal to their target audience and the specific genre of music. When music videos where first introduced, they were fairly simple, with just the artist singing. However nowadays videos have a lot more happening in the scene to keep the audience hooked. Also, with new technologies the creators are able to add the recorded version over the top of the music video, using very well timed lip syncing.