Genre/Artist

Genre RnB/ Rap

This is the research into Rap/ R&B Genre that we was going to do for our first idea for our Music Video.

Digi-pak analysis

Rihanna digi-pak loud

Front cover is of Rihanna there is an extreme close up of her face; she is wearing red lipstick and has red hair this could show love and passion, her make up is bold but not over the top. Her facial expression is quite plain she has her eyes closed, which shows she is thinking or might be upset or hurt.  This cover already shows that the album is about love. The album is called loud most of the music is up tempo, pop, electro-R&B and it reflects her personality which is loud fun flirty and energetic and the attitude grabs your attention.Vocalists, including rappers Drake, Nicki Minaj and Eminem,The CD is a pink rose, the pink can symbolize flirty and sweet and it’s a rose so it can show elegance. Also it goes with the theme of love and passion.

storyboard - Use Somebody

Music Video Feedback evaluation

Music Video: https://www.youtube.com/watch?v=Ai_I82K71SE&feature=youtu.be





Music Video Feedback: https://www.youtube.com/watch?v=_boCyUmu64Y&feature=youtu.be





Is this music video fit for purpose?
yes it suits genre and celebrates the musicians. and has a modern connection using fillers and the choice of song.

Who do you think the target audience would be?
teenagers and young adults
age range from 17- 30

could you see this video on a music channel today?
yes from a film point of view, it is very natural not any obvious staging.

is there a narrative or theme in the video?
yes the theme suits the song and it seems as if the song is about the girl.  which created a connection between words and the story of him liking Abbie. but would of liked to have seen more progression through a clear narrative.

does it fit in the indie rock genre?
Yes, its similar to kings of Leon videos- there is no big fuss, dark, minimal , lots of focus  and close ups on the instruments to show they are ' real musicians, also there are slow movements and blurred effects.

which sequences work best and why?
going between the story and the band creating a connection, also the slow motion especially when you first see Abbie on the swing the rhythm of the swing goes nicely. and colour changes gives it the professional look.

which is your favorite part?
 the layered effect camera angles, character and story built. the effect of the scene where Abbie as it is like a old video like a old movie so it makes her a old memory to him (lead singer).

Photo Peach

http://photopeach.com/album/eq8hlj

Beginning filming

Beginning Filming

 

Twitter Page

Twitter Page

Facebook Page

Facebook Page- The New Age

Editing

These are a the print screens from the editing process which we completed as a group. You can see from each photo, the process of colour satiation, cutting and pasting parts of the clip to form our music video. Using desaturation effect, gave the footage a vintage feel,  this particular high level edit was used as we agreed it would cover any imperfections and errors in our filming. The reason behind this was due to the camera being slightly out of focus, this was not clear when filming.

Twitter Page

Music Video

http://youtu.be/Ai_I82K71SE

 

 

Website

The New Age Website Link: http://tillyottaway.wix.com/thenewage

filming- park

Filming 

7th March

We filmed at Ewell Court park for the final part of the music video where he is remembering/ reminiscing of the girl that he wants with him. We took our actor Abbie to the park and filmed the camera from david (the main actor)s point of view, so she was looking directly at the camera talking to it and playing around in front of it so it looked like it was in front of him. The filming of this went well as we got a good amount of filming and really good footage of our actress, the weather was good as it wasn't raining so the equipment didn't get wet and it wasn't too sunny so that the sun wasn't in her eyes whilst filming so we had a good natural light. What didn't go so well is that we brought 2 cameras and the better camera had died so we had to switch the battery from the other camera into the better one, apart from that it went really well.