Music Video Feedback evaluation

Music Video: https://www.youtube.com/watch?v=Ai_I82K71SE&feature=youtu.be





Music Video Feedback: https://www.youtube.com/watch?v=_boCyUmu64Y&feature=youtu.be





Is this music video fit for purpose?
yes it suits genre and celebrates the musicians. and has a modern connection using fillers and the choice of song.

Who do you think the target audience would be?
teenagers and young adults
age range from 17- 30

could you see this video on a music channel today?
yes from a film point of view, it is very natural not any obvious staging.

is there a narrative or theme in the video?
yes the theme suits the song and it seems as if the song is about the girl.  which created a connection between words and the story of him liking Abbie. but would of liked to have seen more progression through a clear narrative.

does it fit in the indie rock genre?
Yes, its similar to kings of Leon videos- there is no big fuss, dark, minimal , lots of focus  and close ups on the instruments to show they are ' real musicians, also there are slow movements and blurred effects.

which sequences work best and why?
going between the story and the band creating a connection, also the slow motion especially when you first see Abbie on the swing the rhythm of the swing goes nicely. and colour changes gives it the professional look.

which is your favorite part?
 the layered effect camera angles, character and story built. the effect of the scene where Abbie as it is like a old video like a old movie so it makes her a old memory to him (lead singer).